First Social Network with True Profit-Sharing?
Pseudo Profit Sharing in Small Social Communities You can find tons of small social communities with pseudo profit sharing. The majority of profit is generated from displaying AdSense or similar ads....
View ArticleFacebook Timeline: How to Face a Challenge
If your company has a fan page, we have both good and bad news for you. Bad news: many of the previously effective Facebook marketing strategies are not working anymore, and you have to adapt. Good...
View ArticleThe Concept of “Real Time” in Online Marketing
Real time response is crucial for reputation management, customer service through social networks and even direct sales. Thoughtful immediate response and proper customer service can mitigate the...
View ArticleIs IZEA Going into Bankruptcy?
IZEA’s Exuberant Fees Unfortunately IZEA treats their publishers worse than a piece of dirt. It had rather high minimum withdrawal requirement from the very beginning ($50). Considering that the...
View ArticleCan Social Media Marketing Strategy Rely on Facebook?
If a business has hundreds of thousands of fans, chances are that the majority of them is now lost for organic reach. Sure, the insignificant number of fans will use "Notifications", "Interests" and...
View ArticleSocial Media Marketing Lessons from Oscars
The golden dust has settled and now it's time to review social media imprint left by the biggest Hollywood event of the year. Super Bowl, Grammy and Oscars are not just huge events with a possibility...
View ArticleTwitter Direct Message: 10 Do’s and Don’ts
The Truth about Twitter DMs We use Twitter DMs as a valuable component of social media marketing campaigns for all our clients. The information in this article is based on real digital marketing...
View ArticleThe Role of Blog Comments in Social Media
Blog comments could increase your social reach. If you use one of the plugins that allow users to comment from their Facebook profile, Twitter account or other social networking site, you gain multiple...
View ArticleDigital Marketing Paradox of Inbound and Outbound Marketing
The classification for the majority of inbound and outbound marketing tactics is pretty clear. Typical Features of Outbound Marketing Strategies Outbound marketing - broadcast a message to a large base...
View ArticleViral Phenomenon of Super Bowl Commercials
The Difference Between Super Bowl Commercials and other Ads So why do we see a completely different picture when it comes to Super Bowl Commercials? Those commercials are highly anticipated. People...
View ArticleChaCha Review: Affiliate Program That Does Not Pay
the links I published on twitter accounts most likely were clicked on Facebook, Tumblr, Rebelmouse, etc. I don’t know if Chacha’s TOS allows to publish only on Twitter or on other social networks as...
View ArticleThe Difference Between Social Media Marketing Persona and Buyer Persona
While marketing or buyer persona concentrates exclusively on buyers, the social media marketing persona has a broader task. The purpose of social media marketing is not only to contribute to immediate...
View ArticleThe Biggest Mistake about Local Business Marketing That Hurts Local Businesses
Dear local business owners, local business marketing does not have to be provided by someone from your town. Yes, your services are limited to your local area, but the choice of marketing consultants...
View ArticleThere is No Such Thing as Social Media Marketing!
There is no such thing as SEO. There is no such thing as Online Branding. There is no such thing as PR. I can go on and on. While a few years ago such statements would be absurd, now we need to look at...
View ArticlePredictability of Social Media Marketing Campaigns
There is a clear industry transformation from guesstimation and vague resemblance of meaningful KPIs to a more scientific approach with measurable results and data analysis. The ROI of social media...
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